Getting and keeping a customer’s attention can be a daunting task for any business owner, but small business owners in particular. That was the point of a forum in the city, put on by Small Business BC, aimed at highlighting the tools out there to help get the message to the customer.
“That’s our biggest challenge,” says the General Manager of the Barkerville Brewing, Justine Pelletier. ” There’s just so much competition, right? Even if we do find a source to put ourselves in, there’s 94 micro-breweries in the province right now, we’re overwhelmed with competition. So, it’s not just getting their attention, it’s what sets us apart.”
Small businesses employ 98% of the province’s businesses and are the largest employer in the province.