Tourism in BC is booming. That’s the message the provincial government is sending out.
According to BC Stats for Destination British Columbia, there has been a 38% increase in tourism revenue over the last decade.
The study, called “Value of Tourism in British Columbia: Trends from 2004 to 2014” highlights the long range and recent growth in the province’s tourism sector.
According to the study, tourism contributed $7.1 billion in GDP in 2014 to the provincial economy, for 4.5% growth over 2013.
Tourism GDP grew more rapidly than that of the whole B.C. economy.
The industry employed 127,500 people in 2014 and contributed to $4.3 billion in wages and salaries in BC.
According to the study, the strong growth in the tourism sector can be linked to a number of factors, including more direct flights to B.C. from key U.S. and international markets as well as Destination British Columbia’s new international marketing strategy.