Helping Spread The Word About Downtown Treasures

Prince George, BC, Canada / CKPG News
Helping Spread The Word About Downtown Treasures

Entrepreneurs invest in making our city the best it can be. But with so much on their plate, they sometimes struggle with marketing their products and services. That’s where Love Downtown PG comes in! The program is helping promote small, local businesses; the website includes professional photos and articles telling each entrepreneur’s story. It’s a way to help the community learn about the vast selection available right in our own backyard. Colleen Van Mook with Downtown PG says when you spend a dollar at a small business, 75 cents stays in our community; that figure is much lower at big-box retailers. Thanks to investment from Northern Development Initiative Trust, the program has spread to many communities across the region. Director of Special Projects, Karen Borden, says NDIT has been hearing many success stories from entrepreneurs, some of whom are getting international attention thanks to their new online presence. Click here for more on Love Northern BC.


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