Today is the busiest online shopping day of the year…it’s Cyber Monday. Many are taking advantage of great online deals, while crossing items off their Christmas list in time to have gifts shipped out before the holidays.
On Cyber Monday last year, Amazon saw a record-breaking 629 items sold per second.
A 2013 BMO study found that nearly 50% of online shoppers were lured in by Cyber Monday, which is up 11% from the previous year. During that time, shoppers were willing to spend a couple hundred dollars.
Stan Mitchell watches for trends in spending. The KPMG Tax Partner says “”It [online shopping] is an evolution. It’s going to change how people are going to reach out to their targets. I think you will find nowadays if you Google a local business, it will have some sort of online presence. They have to have that hook to bring people in.”
Andre’s Electronic Experts is a BC-based company. It sees the importance on an online option for consumers. The electronic store has been offering Cyber Monday deals for the past four years. “Black Friday has been a huge success for us so we have extended it to Cyber Monday,” says the Store Manager of the Prince George location, Ed Jang.”The first Cyber Monday it was very slow, but as each year goes by, more and more people out there are recognizing that it’s very very popular and it’s very demanding. So yes, it’s increasing every year.”
Jang says the online shopping option doesn’t deter people from coming into the store. “They are checking out the prices, they are checking out the product, but they do come into the store to see and touch the things as well too.”
Many stores, including Andre’s Electronic Experts, are extending deals through the week.
Mitchell has some advice when taking advantage of cyber bargains. “Be aware of where you are going; whether they are safe sites. Be aware whether or not you are on a Canadian or US site; you might be ordering in US dollars, so you might think you are getting a smoking deal. If what you bought is now 40% more expensive when it delivers to your doorstep, then that might not be the savings you were hoping for.”