Stable Funding For Tourism

Prince George, BC, Canada / CKPG News
Stable Funding For Tourism

It was music to the ears of tourism operators across the province. During an industry meeting in Victoria, Tourism Minister Shirl Bond announced base funding of $50 million for Destination BC. It’s good news all the way down the line.
“Our tourism industry is very-much aligned. We’re a part of the branding, we’re part of the initiatives that Destination BC does. If they have a co-op program, I can apply for funding and get grants for that,” says Erica Hummel, CEO for Tourism Prince George. “It just provides that stability that, as an industry in a very competitive time, we can say ‘We know what we’re doing and we know what we’re going to be building over the next several years.'”
New annual international visitor arrival statistics show that in 2016, British Columbia saw a total of 5,532,065 million visitors – an increase of 12.3% accounting for 605,198 more visitors compared to 2015.
And those increases open doors for more funding to Destination CB and, by extension, Tourism Prince George. Ongoing increases will allow Destination BC to increase its budget by a maximum of 2% each year. Destination BC’s annual base budget to increase by $5 million over what it is today – and that number could continue to grow year-by-year.


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