The Prince George Cougars, the city and CN Centre will be partnering with a new company to sell tickets for events.
Ticketmaster has been the sole ticket provider to all events in the city, but the initiative, kick-started by the Prince George Cougars is soon to take effect.
Customers will purchase tickets through TicketNorth Enterprises, a new company that uses Spectra as it’s platform.
The team’s contract with Ticketmaster already expired with the city’s set to expire at the end of July.
The change is something the arena and city jumped on board with, but the Cougars say it will be a learning curve for many customers and season ticket holders.