It’s a new option for entertainment in the downtown. Construction of the Sonar Comedy & Nightclub is almost complete, with it’s opening tentatively set for sometime next week.
The latest attraction located off of 3rd and Victoria is 4 years in the making. Owner, Jason Luke, says it will help rejuvenate the night life in Prince George.”Our focus is –I mean anyone if they want to come obviously–but our target is women and couples. We want people who maybe don’t go out (which I know there is a lot of). Of course also people who do go out can come and have a fun time in a safe environment. Clean. We are trying to make it a Vancouver/Vegas type of a room. We want people to come in and be like ‘wow’.”
The General Manager of Planning and Development for the City of Prince George, Ian Wells, says over the past couple decades, there has been a decrease in the number of liquor seats in the downtown. However, things are changing. “What we are seeing is a big influx of investment in the downtown over the last 3 years. We have seen an excess of $50 million invested in the downtown with new restaurants, bars and opportunities in the downtown. This help will provide a new entertainment facility for the younger generation to go to.”
The Black Donkey Cafe is only a few blocks away from Sonar. It also offers live entertainment at night, but Manager, Mark Legere, doesn’t see the new business as competition. “We have had maybe a couple comedy nights and they have been mildly successful. Anything that is going to bring not only people downtown, but artists and musicians and comedians, anything that will bring more people downtown is going to be fantastic.”
With weekly comedy shows, a dress code, and two dance floors, Luke says Sonar will have a niche market. He hopes to see even more businesses open up.”If someone else said ‘hey I am looking at opening a country bar’ or whatever, then if they need help I would gladly help them because the more things we have down here, the better. If we do things right and we have lots of different entertainment in this beautifully renovated room, I think we will be here for quite some time for sure.”