The Minister of Advanced Education, Melanie Mark, was at UNBC this morning to announce the launch of ‘Study North BC’. The cross-branding marketing campaign is aimed at raising awareness about the diverse, transferable programs available at the 4 post-secondary institutes in Northern BC; CNC, Northern Lights College, Northwest Community College and UNBC. The hope is to attract more students to the north, and therefore increase the skilled labour force in the region.
“As citizens of BC, we invest in these institutions. We want to make sure they are at full capacity.” says Minister Mark. “[Intake] numbers have been going down for a number of years. So this is an effort that started last year to address those numbers, but not just address the numbers, send an invitation that we are open for opportunity … in a different way. ”
A website, StudyNorthBC.ca, and a minute and a half video are the tools being used to recruit more students. The cost was just under $500,000. “Close to $350,000 came from our government,” says Minister Mark. “By the end of December is when we will end the campaign. It may continue if there is a demand.”
The President of UNBC, Dr. Daniel Weeks, has no doubt the campaign will help recruiting efforts. “When I go around the world, and around Canada talking about UNBC and recruiting students in the like, many of them have heard about UNBC. They they know us, we have a fantastic reputation, but what they don’t know about are the opportunities for living in this community, and living in the north. I think that piece put on top of what we already do is absolutely going to really elevate our success around the world.”
“We are hoping the [intake] numbers are going to go up,” says Henry Reiser, the President of CNC. “With the national and international, and don’t forget provincial impact, this will definitely have an effect on our bottom line with the number of students.”